Google’s first-ever physical store introduces NYC shoppers to the future of experiential retail.
Sandboxes throughout the space invite visitors to experience Google products in context.
The Nest Sandbox is a voice-enabled, simulated living room for guests to authentically experience and learn about Nest products.
“In many ways, the Google Store is a prime example of experiential commerce, meaning it’s not only a place for consumers to test and buy product, but also a destination to have entertaining experiences that help them develop a stronger attachment to the brand.” —Fast Company
Creative Technology - Show Control - Ventuz (this weird german software you’ve never heard of but controls a lot of things)