Nest Room - Google Store Chelsea (2021)

Google Store Chelsea

Google’s first-ever physical store introduces NYC shoppers to the future of experiential retail.

Following a series of successful pop-ups in cities around the world, Google opened its first-ever permanent retail store on the ground floor of its NYC headquarters in Chelsea. Deeplocal worked as a creative technology partner, creating hands-on interactive experiences to demonstrate the helpfulness of Google products.

Sandboxes throughout the space invite visitors to experience Google products in context.
The Nest Sandbox is a voice-enabled, simulated living room for guests to authentically experience and learn about Nest products.

“In many ways, the Google Store is a prime example of experiential commerce, meaning it’s not only a place for consumers to test and buy product, but also a destination to have entertaining experiences that help them develop a stronger attachment to the brand.” —Fast Company

ERIC ANDRE LIVE: TOO HOT 4 ZOOM (2020)

ERIC ANDRE LIVE: TOO HOT 4 ZOOM

A live ZOOM show with over a 1000 participants featuring the host of the Eric Andre show.

From Zoomers to Boomers - Eric Andre addresses America in an un-authorized TOO HOT 4 ZOOM event! Tune in to experience an un-muted and un-censored Zoom with Eric Andre, Kraft Punk and a ton of special guests and see NEW never-before-seen clips from season 5.

I worked on initial concepting, contributing gags and content for the event, as well as develping the software for custom Zoom control.

“AN ABSOLUTE SHIT SHOW IN THE BEST WAY” - Some guy on reddit

Wonderful Weekends (2019)

Wonderful Weekends

A free three-day festival held at Maggie Daley Park in Chicago. Guests were treated to free food, live music, and the chance to win prizes from a giant gumball machine.

A weekend festival of helpfulness filled with live entertainment, free food, and fun for the whole family hosted in Maggie-Daley Park let Chicagoans win themed prizes and learn about new Google features while using a giant multi kiosk gumball machine. Prizes ranged from $50 Gift Cards to Cubs Tickets.

Responsibilites included creating an interface for park goers to interact with the gumball machine. Integrating custom hardware to select a gift category.

Google I/O (2019)

Google I/O

The yearly Google developer festival showcased new Assistant features and improved smart home integration.

First demoed at Google IO - The Smart Herb Garden and Cookie Jar uses the Google smart home API, an extensive library of device traits that allows developers to create their own custom IoT devices and trigger custom physical actions using the Google Assistant.

The demos were created with custom software written to integrate with Google Assistant to showcase Assistant API features.

Nike Shoecase (2019)

NikePlus Shoecase

A sneaker experience like never before.

The NikePlus ShoeCase is an interactive experience that allows NikePlus members to scan their Pass (QR code within the Nike app) for a chance to secure their pair of the latest drop at the Washington Heights “Power Door” Foot Locker location. The NikePlus ShoeCase was one of several tech forward, Nike-powered experiences within the new Washington Heights Foot Locker community store.

Flipping the script on typical sneakerhead “drop” culture, the ShoeCase’s algorithm gives every NikePlus member an equal opportunity to secure their pair of limited release shoes.

Google Hardware Store (2018)

Google Hardware Store

Google’s first retail pop-up store featured explorations of new features and even a selfie bucket.

For the rollout of Google’s 2019 suite of hardware products, Google wanted to launch two retail pop-up shops for the holiday season - one in New York and one in Chicago.

Taking the classic symbol of a hardware store, a place for solving rational problems, we helped reinterpret their stores as a space for discovering tools of a different kind, making every day an opportunity for customers to explore new things, participate in creative projects and providing them an ever-changing environment for sociable content.

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